British American Tobacco Factory

British American Tobacco - Our Commitment to a Better Tomorrow

At British American Tobacco (BAT), our mission centers around creating a smokeless world and promoting a sustainable future. Under the banner of “A Better Tomorrow™,” we are dedicated to empowering adult smokers to transition to reduced-risk alternatives such as our innovative smokeless products.

Business Overview

BAT operates through a multi-category portfolio that reflects our commitment to Tobacco Harm Reduction. Our approach not only focuses on delivering a wide variety of products, including vapour, heated tobacco, and modern oral options but also encapsulates our broader strategy of sustainability and ethical governance.

Our Values and People

Embracing diversity and fostering an inclusive environment are key principles we uphold. Our leadership team is committed to ensuring that our workforce is engaged and motivated, cultivating a culture where individuals feel valued and empowered to drive change.

Science and Innovation

With over 60 years of research and commitment to science, we prioritize understanding the comparative risks of our products. Our focus on R&D underpins our transformation journey, enabling us to create safer alternatives and fostering progress in smoke-free technology.

Sustainability and Responsibility

We are focused on sustainability across our operations, emphasizing responsible marketing practices, climate initiatives, and circular economy principles. Our strategy integrates social responsibility, ensuring we positively impact the communities we serve while addressing critical health and environmental challenges.

Financial Transparency and Investor Engagement

As a publicly traded company, BAT maintains high standards of governance and shares vital financial information with stakeholders to promote transparency. Our investor relations efforts are designed to keep shareholders informed of our initiatives and performance, reinforcing our commitment to creating long-term value.

Stay Updated

For the latest stories, press releases, and insights regarding our operations and industry advancements, we encourage you to stay connected. Engage with us as we transform and lead the charge towards a healthier future.