PFI STUDIOS main entrance

About PFI - Pink Films International Studios

Pink Films International Studios (PFI) represents one of the most modern and impressive film studio complexes in Europe. Operating under the Pink Media Group (PMG), the largest media and entertainment conglomerate in Southeast Europe, PFI is strategically located in Simanovci, just outside of Belgrade, Serbia, and only a short 7-minute drive from the Nikola Tesla International Airport.

The studio complex was designed with inspiration drawn from both European and global film studio standards, offering full turnkey services tailored for television and film productions. Since its establishment in 2010, PFI has become a regional hub for both international and domestic TV and film projects, including a number of well-known original TV formats produced by TV Pink.

Modern Facilities

PFI features eight state-of-the-art soundstages equipped with high-tech production facilities, extensive back lots that encompass various exterior sets, and integrated production packages. The soundstages provide high-quality production services at competitive rates, making it an attractive option for filmmakers and producers in Central Europe.

Why Choose PFI?

Situated in vibrant Belgrade, a city bustling with a population of 1.6 million, PFI is part of a city recently recognized by the Financial Times as southern Europe’s "City of the Future." The blend of cultures from various historical empires—Roman, Byzantine, Austro-Hungarian, and Ottoman—creates a visually diverse backdrop for any production, coupled with stunning natural landscapes.

PFI’s modern infrastructure includes administrative buildings and dedicated production facilities designed to support various aspects of film and TV production. The studio staff and crew are composed of professionals who are multilingual and bring years of experience in both domestic and international projects.

Incentives for Filmmakers

Filmmakers can benefit from the generous 25% cash rebate on qualified Serbian expenditures for feature films, TV series, animation films, documentaries, and visual effects. Additionally, a 20% rebate is available for TV commercials, while qualified feature films exceeding €5 million in Serbian spend can receive up to 30%. This makes PFI not just a location, but a smart economic choice for production.

Choose PFI for your next project and experience the perfect blend of modern facilities, professional services, and the cultural richness of Serbia.