Mesara Morava Meat Concept Store Novi Merkator

Mesara Morava - Your Premier Meat Concept Store

Mesara Morava is a renowned meat concept store in Belgrade, Serbia, blending tradition with modern gastronomic trends. With over forty years of experience, we are dedicated to providing high-quality cuts of meat across all varieties. Our knowledgeable and friendly team curates and prepares orders daily, sharing their extensive culinary expertise with our valued customers.

Founded in 1984 by Dragan Mijajlović at the Palilula market as a small family artisan shop, Mesara Morava has grown into a beloved institution in the community. The business quickly gained loyal patrons who appreciated Dragan's commitment to offering the freshest and finest meat products. Today, Dragan's three sons—Branko, Marko, and Miloš—continue this legacy, bringing innovation and modern practices to the family business while respecting traditional methods.

Unmatched Quality with Dry Aging

Mesara Morava is a pioneer in Serbia's meat industry, offering a selection of premium dry-aged meats. Our specially curated “Dry Aged” program features high-quality cuts such as Ribeye, T-bone, and Tomahawk steaks, all aged to perfection in controlled environments for a minimum of 45 days. This unique process enhances the meat’s flavor and tenderness, making it highly sought after by both customers and culinary professionals alike.

We utilize only the finest Angus beef, an authentic breed known for its marbling and exceptional taste. The Angus cattle graze on lush pastures, contributing to the meat's high nutritional value and superior quality. Our Angus beef is sourced exclusively from Serbian pastures, ensuring that we support local agriculture while providing our customers with the best.

Our Meat Concept Store

In late 2021, we opened the first Meat Concept Store in Belgrade at the Palilula market. This unique venue is dedicated to gourmet dining experiences, offering a premium selection of meats expertly prepared by top chefs, paired with an array of exquisite wines.

Highlights from our menu include aged rib steaks, “Ribeye”, and “T-bone” steaks, along with authentic specialties like beef diaphragm and bone marrow that have captivated gastronomes. Our famous ćevapi, produced in the same traditional recipe for over 30 years, alongside various other meat specialties, are also a must-try.

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