NielsenIQ

NIQ - Comprehensive Consumer Intelligence Solutions

NIQ, previously known as NielsenIQ, offers a complete view of consumer intelligence through an extensive suite of market research and insights. With operations in over 90 countries and covering more than 177 million products, NIQ serves a vast array of industries, including Consumer Packaged Goods, Retail, Technology, and Media.

Your Gateway to Deep Market Understanding

Our service is designed to empower businesses with actionable data on every aspect of consumer behavior. Whether you are seeking insights into customer preferences, channel performance, or product categories, NIQ provides the tools needed to make informed decisions. With a detailed understanding of consumer activities—comprising over 3.1 trillion data records processed weekly—NIQ ensures that businesses have the information they need to stay ahead.

Why Choose NIQ?

Trusted by 23,000 retailers and manufacturers, our comprehensive analytics capabilities combine advanced technology and expert analysis to help organizations uncover new growth pathways. We focus on:

• Market Measurement
• Consumer Behavior & Insights
• Brand & Media Analytics
• Innovation Strategies

Engage with Insights

NIQ not only provides data but also helps you interpret it effectively. Subscribe to The IQ Brief newsletter for the latest insights on consumer behavior, innovation, and market trends, delivered directly to your inbox.

Join Our Community

At NIQ, we believe in collaboration. You can become a part of our Partner Network to leverage our intelligence ecosystem. If you’re driven by a desire to understand what consumers want, explore career opportunities with us and join a team dedicated to making a difference.

The Full View Approach

Our innovative methodology, known as The Full View, integrates data, emerging technologies, and AI, providing a clear understanding of buying patterns and helping businesses strategize effectively. Explore industry insights on key topics such as Artificial Intelligence, Pricing & Promotion, and Sustainability, ensuring your brand stays relevant in a competitive landscape.

Experience the proactive approach to market research with NIQ. We don’t just deliver data; we offer the insights you need to innovate and thrive in today’s fast-paced consumer landscape.